On October 31, 2016, Mike appeared on Phil Bush’s radio show “Sales Execution Optimization – the New SEO”, to talk about the future of sales execution, and the power of story. Listen to the episode here:
Phil and Mike will be discussion “Storytelling and Sales” on October 31. The key is that Sales Execution is much different than it used to be, and being about tell a Story is key part of Sales. Phil and Mike, despite much collective time in the Field, will be focused on the Future and how things have gone forward in Sales Execution. Because we have a Buyer who is MUCH better educated than before, we have to focus attention on how well we give them a Vision - Mike calls it a Story - about Where we can Take or Enable them!